NORDEN CONSULTING GROUP is a Copenhagen-based management and innovation consultancy with industry-specific expertise, founded in 2015 with a vision and a simple idea: “One size doesn’t fit all. Devoted to creating the best conditions for growth, we can help clients as individuals by bringing evidence to shape future strategies so they can identify a new growth driver that really delivers.”

We work in close cooperation with academic and research institutions as well as with selected partners and consulting associates, all bonded together by our fundamental values and principles, and many years of consulting experience with government, non-profit, and private sector business.

Supported by this eco-system we can focus on a narrow channel of capabilities delivered to an extremely high level of quality. In addition, keeping fixed costs down, collaborating with clients and controlling our level of scale and growth, we also strive to be the most agile, value for money.

We believe we can do it better than anyone else and sit out to prove it.


Anette is the founder and managing partner. In addition to her role with NORDEN CONSULTING GROUP, Anette is a member of the expert panel at The National Business Authority in Denmark. Anette has a proven track record in advanced business development management and global market access, and is highly specialized in life sciences, technology and future healthcare. Anette has a solid commercial background from several multinationals latest as advisor for top management at the Novo Group and Microsoft. Anette holds a graduate degree in Business Administration from University of Southern Denmark and a BA in Nursing. Anette is Director of local board at Horsholm Municipality, part of the Capital Region of Denmark.



Susie is alliance partner to NORDEN CONSULTING GROUP, and CEO of the innovation leadership consultancy, SUSIE A RUFF & CO.  Susie has a proven track record in global leadership and innovation management. She has a strong international background from Danish Ministry of Foreign Affairs, and from Denmark’s largest provider of healthcare, the Capital Region of Denmark, latest as Head of the Healthcare Innovation Centre. Susie holds a MSc in Economic and Business Administration in Foreign Trade from Copenhagen Business School. Susie is director of board at Green Cross Denmark, part of Green Cross International.